Retail positioning and renovation proposal for a shopping mall in Paris. With Dragon Rouge ı Paris.
The challenge was to dynamize a shopping center located between two streets and on several floors, while anticipating the problems linked to joint ownerships.
The idea is to transform the shopping center into a galleria with limited access to residents during the night.
Then, in order to stimulate commercial activity and to incite clients to stay longer, the creation of areas for urban and snacking breaks were established.
The proposal encompasses a vertical directional signage system, the relocation of restaurants under the first floor’s canopy, the establishment and development of a seating-area located around a fountain as well as the creation of a square to host commercial animations.