Set up and animation of a creativity intensive workshop at UIBE in Beijing
The objective of the workshop was for students to create and materialize new Chinese brands among different sectors: food, apparel, home furniture and cosmetics.
Students were guided along the design process to translate business strategy into design solutions and intentions into experiential proposals in an user centric approach of branding.
Fundamentally practical and interactive, the workshop has been a give and take of points of view between students, students and teacher, business and design, Europe and China.
Curiosity, empathy, interdisciplinarity, collaborative work and visual thinking skills were developed and applied to each project.