Conference on Visual Merchandising held in Barcelona for fashion brands decision makers and visual merchandisers with CMT, fashion consultant.
The relationship between the brand and the public is comparable to an encounter between two individuals, both in terms of its development and its codes.
Visual merchandising has to be understood as a relational device which embrasses a set of complex elements, before and during the encounter between the product and the customers.
These elements, combined together, include time, environment, brand DNA and brand identity, hospitality, architecture…
Animated with Pierino Dal Pozzo