Retail strategy and renovation project of a shopping mall, with Dragon Rouge, Paris .
The ground floor of this shopping center was relinquished in favour of the first floor, where a big supermarket is found.
The proposal consists, firstly, on emphasizing the visibility of the entrance via a metallic structure, an awning and a graphic treatment of the facades.
A belvedere terrace above the ground floor and a vertical vegetal structure serve as means to connect the different levels to each other.
Lastly, a signage system with color codification of the commercial offer, starting in the parking area, was put forward.
Image: signage of the Puerta America Hotel car park by Teresa Sapey