Renault Trucks| 2008
Artistic direction of a signage project for the dealership sites. With Dragon Rouge ı Paris
In order to transmit the specificities of Renault Trucks, while benefiting from the strength of Renault, the proposal is inspired by the essential universe of the truck: robustness, colossal size and movement.
Vasarely’s logo, which is a common element to both brands, has been magnified and displayed on the awning of the store and on a coverable structure where the new trucks are displayed and protected at the same time.