Retail concept and image of homeware boutiques in collaboration with a team of textile and packaging designers
In order to promote free circulation in a clear space, the exhibition area, held in the perimeter, is hyper-rationalized.
The display system is imagined in order to emphasize the value of textile testers on the one hand, and, on the other, products organized by collections and proposed in self-service.
The store’s background hosts a custom-made confection workshop.
The location of product and service areas are determined by variations in ceiling heights and light intensities.
In collaboration with Pierino dal Pozzo